SEAL is an acronym that stands for "Simple Easy Adhesive Laydown".  The Stampin' SEAL and Stampin' SEAL+ are instant-bond, tape-runner adhesives that can be used for a variety of paper crafting projects. 

Each unit and refill cartridge comes with 15 metres (16.4 yards) of acid-free, permanent adhesive.  The bonus is that the refill cartridges for the Stampin SEAL and the Stampin' SEAL+ are interchangeable and can be inserted into either unit!  Also, each Stampin' SEAL and Stampin' SEAL+ comes in a re-sealable pouch for storage and to protect it when stored in a bag or tote.

Stampin' SEAL

Stampin' SEAL is a less expensive, everyday adhesive that bonds instantly and neatly, like SNAIL (now discontinued) but with improved strength.

Stampin' SEAL+

Stampin' SEAL+ is a super-strength adhesive that bonds instantly and neatly, similar to Fast Fuse (now discontinued).  It is perfect for securing heavier layers and 3D items.

Tips and Troubleshooting for Stampin' SEAL and Stampin' SEAL+

• The tip of the adhesive runner should be in a flat position against the paper; avoid using it on an angle.
• Once the laydown of the adhesive is complete, stop and pull the adhesive straight up. Avoid pulling the adhesive back to separate it from the paper.
• If the adhesive won’t advance and the trail breaks off, add slight pressure to get it rolling again. You may need to use your finger to advance the adhesive.
• Stampin’ SEAL and Stampin’ SEAL+ create a strong adhesive bond.  When using more fibrous papers, paper tearing may occur.  If the paper tears and rolls into the adhesive, it will not ruin your adhesive roll.  Stop and adjust your location and angle before proceeding with a slow and lightly controlled stroke.
• Similar to what you may have experienced with SNAIL or Fast Fuse, it is possible for Stampin’ SEAL and Stampin’ SEAL+ to roll back on itself or jam.  This can happen with any roller adhesive.  If this occurs, it is recommended that you remove the refill unit and manually adjust the roll before continuing.  To prevent this issue from occurring again, use slow, lightly controlled strokes.